How We Work
We work with our clients on four main areas as our primary package. Retainer packages for ongoing management and support are then implemented.
Initial Strategy
| 1. Site Audit | 2. Onsite Optimisation |
| Analyse current site performance using site analysis tools we look at: - Keywords - Ranking - Links - Social media presence - Competitors - Website - Feedback |
- Keywords - Metadata - Tracking - Content - Internal Links - Duplicates - HTML - Errors - Social media buttons - Images |
| 3. Offsite Optimisation | 4. Social Media |
| - Link building - eCommunications - Offline activities - Event sponsorship - YouTube and videos |
- Accounts (at least Twitter, Facebook, LinkedIn and Google+) set up - Optimising existing profiles - Growing social reach (likes, followers) - Offsite content promotion - Increasing traffic |
Ongoing Retainer Work
| Ongoing |
| - Link building - Blogging - Article submissions - Social media optimisation - Site analysis (metrics monitoring) - eCommunication optimisation - Monitoring for any new information/updates that come out that could affect site ranking - Space on SEO campaign software |
