Even though webmasters are aware of the importance of choosing a reliable web hosting service, few of them actually know that their hosting service usually counts for the sites’ SEO as well. Let’s take the hosting location and its impact on search engine optimization for instance: irrespective of the TLD of your country, if you work with a host provider from another geographical location, the search engine will interpret the domain name as relevant to that state, despite the fact that you have a generic TLD.
Que cloud servers
Let’s explore why cloud computing has the potential of altering the online business environment and how we work.
Major search engines love it
So, why switch to cloud computing? First off it’s a service that Google is quite fond of, so much so they even took some steps to accommodate it. With all the hysteria created by the Panda and Penguin updates, webmasters have overlooked the Caffeine update, an innovative search engine indexing system that was released back in 2010. Considering that one of the major advantages of cloud hosting entails the limitless scalability, I believe it’s pretty obvious why Matt Cutts considers that this service “rocks”.
Improves page speed
By creating an index system able to scan on huge scales, I believe that Google and other major search engines have actually made it very clear that page speed will become an important factor in SEO. If you’re aiming for a competitive place in the SERPs, you don’t stand a chance unless your websites are loading fast. The trump card of cloud hosting comprises of extremely fast delivery of the pages and hence, you can be certain you won’t receive any penalty/downgrading due to a poor page loading time.
Modifying the host location factor issue
Switching to cloud hosting provides a viable solution for ensuring your site will not get penalized due to the geographical location of the server. In fact, some SEO experts believe that cloud servers will revolutionize the hosting location factor altogether, especially since their popularity will force the search engines’ to change their algorithms in order to account for the advancement.
Essentially, it is very likely that the future will look something like this: if you currently have several local sites hosted in the cloud, they will be all perceived as general local sites by Google. Consequently, all your local websites will be treated equally and they will start competing with each other, while the winner will be the site with the most authority – as it should be.
Cloud computing is ideal for mobile platforms
As I’m pretty sure you’ve noticed, almost all competitive websites these days have a mobile alternative and ever since this trend appeared, it has reportedly provided substantial additional revenue for the business owners year on year….SOME business owners I might add – I’m still not sold on this one as mobile search has been “the next big thing” for a number of years now. If they are used though, mobile users need to utilize their devices to access information irrespective of their time and location, something for which the cloud hosting scalability of IT computing resources fits like a glove. In addition, it is necessary to mention that mobiles are a crucial factor in keeping the new generation of internet users engaged. Therefore, the versatility of cloud hosting is just the thing to meet users’ requirements.
Cloud hosting permits you to do your part for the environment
Since you will be running everything from the cloud, it automatically implies that you will be able to start using your resources more efficiently. For starters, you will not be requiring a different server to host each of your applications as they can all accessed in the cloud. In addition to saving you a lot of cash, you could also reduce your energy bill and as the cloud data centers typically work according to strict criteria focused on low energy consumption and social responsibility, you’d be doing your bit for the environment too. An all round winner it would seem!
Thanks to Chad for this post and for his recommendation of Host SEO as a good hosting provider.