You might be doing everything right, following all the professional SEO advice you can get and generally, working towards building a more search engine friendly website. That is great, but if you do not know which keywords your potential customers will be keying in every time they run a search, your rankings on the search engine will, sadly for you, not improve.
The process of keyword optimization is a very delicate one. It literally demands you to be able to read the minds of potential clients accurately, and to know just which words they will type in their search.
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These great tips should help you effectively optimize on your use of keywords.
• Say no to assumptions
So many site owners think that just because they have been in their particular industry for years and they have and the chance to interact with so many clients then they know exactly which keywords any potential customer will key in, and they go ahead to maximize on their use of these keywords.
Most of them are largely mistaken. The very fact that they have been in the industry for years clouds their mind and narrows their view. The keywords that they think will be typed in are mere jargon, highly technical terms that no ordinary customer would think of.
Beware that if you have been in the industry for so long, you probably do not know how a newbie thinks. It might be the first time for some customers to interact with the product or service you are offering, so do not assume you know how they will go about their search. Do your research keenly to come up at the top.
• Create your list of potential keywords and check with a keyword research tool
The fact that it is evident that you do not have all the answers does not mean you cannot have some great ideas. Come up with your own list of potential keywords that you think are the most likely to be used by clients and check how popular they are.
Before, this would have been done by running a search on all the search engines you could access with all the keywords you had, and checking to see just how many results it would yield. This as you can probably imagine was very tedious and not quite effective.
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Thanks to technology however, there are now research tools, which easily do this job for you. All you need is to put in that keyword that you think is the one, and in no time the tool comes up with results for you on how many searches have been conducted using that word everyday, and other important information that is useful in analysis. You might even get some better synonyms for the words that will wind up in better results for you.
There are quite a number of these tools available.
1. WordStream for example, offers a number of research tools that you can use to organize your keywords better. This is a pay per click service.
2. Google AdWords is a free research tool that you all should have, as it will show you the popularity of your keyword on the most popular search engine in the world.
3. WordTracker is another powerful research tool that you should not do without on your SEO strategy. It allows you to determine the popularity and the activity around popular search terms. It contains a top 1000 list that reports the most frequently used search terms, and it even offers a service that helps you determine the competitiveness of each word.
4. If you are on the right track but do not quite have the right keyword, GoogleSuggest is a great tool that as the name implies suggests to you synonyms that might be more popular. All you need to do is type the word that you have and a drop down list of related words automatically appears.
5. Take some time to check out the free demo on this site: Keyword Eye too. A wonderful visual tool with great filters you can apply to optimise and increase the efficiency of your keyword research.
The right combination of great keywords and other Search Engine Optimization strategies should do a world of good to your website, resulting in much more profits for your business.
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This article is written by a regular guest blogger for SEO Gemini – Chad, an avid web blogger who likes to help companies gain an edge in their websites by giving them great tips on how to get better rankings on search engines including where to get the best SEO hosting.