Answer – Penalties.

Unlike the colours of the animals they’re named after, the reported accuracy of these Google algorithm updates in reaching their desired targets has not been black and white. In some cases you can argue justice has been done and in other cases a number of innocent casualties have been created. Heavily related to the two Google updates mentioned above is the topic of duplication which I’m going to attempt to unravel here. We know the basics but there are a number of scenarios that raise questions which I’ve discussed further down, so…

What is duplication?
What it says on the tin; identical or practically identical content. You can test your content for this by using a percentage scale via an online tool. Duplication can either be intentional or unintentional.

Why did duplicated content start getting penalized?
Matt Cutts’ never-ending battle with web spam. Corrupt content duplication pollutes cyber-space and gains websites an unfair advantage via black hat methods that manipulate the search engines to give high rankings to sites that don’t provide optimum benefit to the user. Of course there’s the argument that SEO is in itself a manipulative practice…can of worms trust me! For today though, we’ll just focus on malicious manipulation with a blatant disregard for the rules.

One of Google’s biggest public battles is with combating this intentional manipulative practice in SEO although with such fine lines, complexities and detection difficulties coupled with the occasional moving of the goals posts by the search engines and an evolving black hat industry, this task is monumental at best. You can read some of my thoughts on this subject in relation to link building on a guest post I wrote here.

How did duplication used to benefit SEO?
Imagine you have a web page. You optimize it brilliantly; include some great content, fabulous keywords, on-page links, well optimized images and perfect header tags. This page provides great value to your website and associates wonderfully with your industry, the page gets indexed and recognized as a great page by the search engines, consequently helping you to rank. If one page has this effect…why don’t you double it with two? Or three even? That’s one of the simple (albeit outdated) ideas around duplication…

Panda’s and Penguin’s
We’re equally baffled by the names and in some senses the updates! However these updates have targeted in addition to other aspects of SEO, duplication or “thin content” as it’s also known. The problem came as it always does for those sites that were innocently putting duplicate content on their site.

What innocents got hit?
eCommerce. Imagine an online clothing store, they have this really cool range of t-shirts (insert shameless plug for client here ). You click to view the t-shirts and they sell them in blue, pink, green, orange and yellow – they’re exactly the same t-shirt but in a different colour. To show the website visitor what they look like in each colour you create a different page for these, they’re identical pages, the only difference is the colour – whoops that’s duplicate content. You see the problem! This was predominantly a feature of the Panda update.

The Penguin update hit low quality links, private blog networks, over-optimsation and excessive use of anchor text. There were actually protests in India over this which you can read about here, you can also read more detailed information about Penguin in general here. This more recent update has again has caused ripples throughout digital. Build My Rank famously got hit and there was a de-indexing demon culling its way through spammy links, either de-valuing them or going one step further and penalizing the sites. They got fair warning in the form of an email to their webmaster tools account and you can also fill out a form reporting this practice or if you believe you’ve been unfairly hit – there are links to the form and more in-depth information on this blog by Search Engine Land.

A few scenarios:
Steering away from recent events throughout my work I’ve come across some issues and questions around duplication and arousing suspicion with the search engines in general that I think are interesting, puzzling and do occur in our industry. Please add your thoughts and examples of your own, and correct me if I’m wrong!!

1. eCommerce: you use manufacturers descriptions when you sell their products on your site.
If you sell shoes which you source from the manufacturer, you might not feel the need to change the descriptions when you sell the shoes on your own site. This can cause a duplication issue. However, I believe consensus is that this issue is less of one to worry about than if that content was on the same domain.
2. Google reviews, you’ve collected these genuinely on email and you want to put them on Google Reviews yourself.
A company I know was researching into rich snippets; they had collected genuine reviews over a period of time on email. They wanted to transfer these to Google Reviews to give them a star rating under their organic listing and encourage click throughs. However sitting on Google and adding in all the reviews themselves could arouse suspicion as a manipulative action to the search engines. This is something to be considered and in the end this client used Schema code. This allows people to post reviews on the website which Google draws data from to give the star rating. The existing reviews have been left off for now, but for any ongoing they are put directly on to the site using this method. This could still be easy to fake and I’m sure there will be initiatives put in place if this becomes an issue however presently, this is a good way to go.
3.You’re pulling in data from another site to display on another IP address with an iframe or something similar.
If you rest part of your site on another IP address with the intention of pulling in data form your site to use the infrastructure and technology of another site, effectively you have a blank page that pulls in data. In terms of duplication, when this content shows it’s actually being pulled in from somewhere else, hence I believe it’s not duplicated.
4. You’ve got a white label site.
So, you have part of your website hosted on another IP address; I recently had this conundrum for a site that needed software from one of its partner businesses pronto. A page of their site therefore rested on another site, effectively having the same page appear on two different IP addresses. This can be an issue with duplication and depending on whether you use your own domain name on the secondary site or have a sub-name on the host domain it can also be an issue with SEO.

By directing your SEO efforts to your page which has the hosts domain name but is branded to you, you are actually benefiting their domain. If you have your own domain name on someone else’s site however, your SEO efforts will still benefit your site.

Additionally, if you have a standardised page on someone else’s website – for example if the site owner creates more pages that are copies, if all of these are standardized, unless you make them your own with unique content – you may have duplication issues here too.

Let’s end constructively. What can you do about duplication?
Firstly, don’t panic (all who know me know I am TERRIBLE at taking this advice). It’s a good tip though. Analyse the situation as a whole and do not assume whatever’s in the news is the reason your site may have slipped down the rankings. Get advice, complete a site audit and reach out to the authorities – we’re in the fortunate position of being in an industry full of generosity and people are always willing to help .

If you know you have duplicate content on your site such as the t-shirt example above but each page is still needed on your site, you can use a canonical tag. Decide on which page is the main page and put the tag in the <head> tag of the other pages referencing the main page. Only the main page should then be counted and the search engines get a nice heads up that you’re aware of the duplication and that this isn’t intentional.

If you have two copies of the same page, for example you have transferred to a new website or your site responds to website.name.com AND websitename.com/index.php and you don’t need one of them you can put in a 301 direct which will transfer any of the traffic to the main URL you specify and the vast majority of the link equity.

Finally, from a content perspective Copyscape is a great tool which you can pass your content through to check for any duplication.

And with that, I’d like to finish. Once you open this up duplication is a broad and complex topic, please leave your comments and contribute to the discussion!

The Penguin Update, one of Google’s newest upgraded cannon in their holy war against spammers has recently hit the online world and the aftermath is still claiming new collateral victims. Do you know how to survive after this “tragedy” (as many would call it)?

Well, SEO forums have literally been flooded with complaints in the days following the algorithm update. However, I have also noticed that some bloggers and webmasters state that their page rank actually has increased as a result of the Penguin Update. In fact, they were actually shocked to learn that their rank 0 website earned a rank 3 without any interference on their part! These were, of course, the more fortunate cases because now, there are hundreds and hundreds of legitimate websites still trying to combat the damage caused by the modifications imposed by the search engine and recover their position.

Having learned from the previous Panda updates, Google has installed a form that permits blog and website owners to request a manual verification of their page in case they consider that the penalties imposed by the search engine are not justified. Now, as laudable as this initiative may be, it also tells us that Matt Cutts and the other members of the Google team are aware of the potential flaws and drawbacks of the new algorithm strategy. Let’s find out more about the scope of the Penguin update and what it targets, shall we?

Penguin’s aim:

In essence, the Penguin update is designed to focus on websites and blogs that can be described as over-optimized but ultimately irrelevant to the user. To put it simply, blogs and websites that have very little content that could prove useful, but are created in a manner that takes advantage of all the requirements of the search engine will be severely penalized.

Sounds a bit like the Panda Update at first, doesn’t it? Well, Penguin can be regarded as Panda’s bigger and stronger brother from this point of view. Excessive keyword stuffing, comment spamming and content that was plagiarized from other websites/blogs will no longer increase, but can actually harm your ranking!

Keyword stuffing
In regards to excessive keyword stuffing, Google does not deny the importance of this practice in SEO. Allegedly, websites that utilized varied keywords in their content and respect a pre-established density will not suffer the wrath of Google’s ban hammer. But how much is too much? Because overflows of keywords and keyphrases make the content unreadable for the human viewer, we understand why this habit needed to go. As a recommendation, 1% now is too much. Just sprinkle in your desired keyword once or twice seems to be the best recommendation.

Comment spamming
Placing spamming comments on websites and blogs with high page ranks just to get a valuable backlink to your website used to be a very popular black-hat SEO technique. However, blog and site owners found it very frustrating to have their comment space full of irrelevant links and advertisements so for them, the Penguin Update comes as a relief.

At first glance, you may think that you are actually witnessing the death of the backlink building in SEO, but that is not really the truth. You will simply need to find a reliable and competent page rank backlinks building service that knows how to bend the SE’s rules in your favour.

Using plagiarized content
We’re hanging back on this one, because the Panda Update also promised that duplicate content will not be a viable source of traffic and yet, here is the second stab Google’s taking at the problem. Will the Penguin fix what Panda couldn’t?  Will we no longer be able to duplicate content created by other bloggers in order to increase the traffic? Let’s hope so!

How can professional backlinking services help you mitigate the damage?
Remember when we said that comment spamming is no longer permitted in the Penguin’s jurisdiction? Professional backlink builders do not abuse the blogs and websites that allow them to post by entering irrelevant comments and ad filled bits of text. They can and will create the kind of content that will keep the blog/website owner happy and increase your page rank at the same time.

In addition, comments are done in perfectly written English, conferring them an actual value. Combine that with diversified categories of blogs – both specific and non-specific – and the high page rank of the chosen locations and Google has no reason not to give you a page rank boost. It’s times like this that we are all grateful for the backlink builders who go the “legal” way, because it would take weeks, if not months, to recover with content alone.

This is a guest post by Chad Faith who loves to blog about anything and everything in the SEO niche! His latest fascination is affixed on page rank backlinks.

I’m just looking into titles. You can spend hours writing fantastic content that really is an awesome read, but with a dull title readership figures of this can remain low and not achieve what they deserve. I was a classic culprit of this, believing that content will prevail and that as long as this is of a high quality people will find and read it – I was wrong! Now I invest far more time in coming up with a solid title.

There’s a great post on the SEOmoz blog which talks of the 80/20 ratio also known as the Pareto Principle. This rule observes that most things have an uneven distribution, as an example your title consisting of only a few words can carry 80% of your blogs success. This principle applies to many events; roughly 80% of the effects can come from 20% of the cause. With regards to how this relates to this blog, your title is a small amount of text with a lot of power and it’s worth investing in.

“For those familiar with 80/20, what this means is, the size of the title compared to the actual content (and time spent crafting it) disproportionately affects the success of that content. It’s one small piece of text with a lot power!” Ref: SEOmoz February 2012.

Titles show up everywhere; as rich snippets in organic search results, by social media platforms, on websites, offline in documents, images and the rest… They are also most often displayed in large and bold text, making them the first thing that visitors to your site or blog read.

So, how do I write titles that pique interest?

1. Write about something relevant and ensure the title denotes this. If there’s industry-relevant news that you know about that other people need to know about make sure they know that they need to know about it….you know? Without being confusing of course…

2. Do you REALLY want to know the secret ingredient to a successful blog title? Yes – questions! Asking a question piques curiosity and implies the content will be supplying the answer, if it’s an answer people want to know about, well hey presto.

3. This gets me every time – when someone posts a picture on Twitter with no explanation at all just saying “Oh my God check this out, amazing!” I have to check it out. Not a title but still, playing on peoples curiosity with an enticing title but not giving them the complete picture is a helpful tip and a great way to draw people in to reading your content.

4. The multiples of five (mostly). “Top five tips”, “Top ten reasons to” or “Top twenty best buys”. These often indicate succinct, to the point blogs that are going to add value to the reader and be worth their time which in itself is another point – bring value to the reader.

5. Dolphins Take Over ITV!
Again – just kidding (excusing Adele’s speech the night of the Brits of course). Grab the reader’s attention with your titles but (unlike me) do try to be truthful.

6. Review it. Review a popular product, book or brand – reviews are massive, write a good one and include the product in as your title. There’s a good chance readership rates will be high (oh and I realise this is point number six which is NOT a multiple of five ).

                        Or

Cookies – HTTP, Web and Browser

I KNOW which will be more exciting to read about, alas however in this blog I must focus on the latter (I hope the picture makes up for this somewhat!)

What are they?

On May 26th a new cookie directive law will be baking its way into internet legislation. A cookie is a piece of data, a small text file, placed by a website onto a users computer. Cookies are designed as a form of online memory, remembering actions taken by a browser in the past; sound like gobbledegook? On my web developers third and slightly desperate attempt to educate me on cookies the lightbulb finally clicked on when he informed me that if cookies are enabled, effectively your browser is remembering your actions on the web.

Example: Ever been looking for new clothes on ASOS or Topshop, come online a while later to say, listen to a radio station or check your email and seen ASOS or Topshop adverts on the radio station or email website? That’s cookies as I understand them. They store data to provide you with a better, more relevant user experience.

They’re not out to get you!

The new law

Cookies are rarely used to store identifying information about a user, it’s their browsing habits they are interested in. The EU however on May 26 will be enforcing a new law that means every website in the UK will be required to a) inform users that their actions are being tracked by cookies and b) ask for their consent.

The Guardian explains its use of cookies here.

The deadline for people to take action on the new law is May 26 (we were given a year to implement changes). After that date, websites that don’t comply could be fined up to £500,000. There is no clear cut process about what steps website owners should take and there is still a lot of confusion around the issue. An article from 123-reg (view here) reports that:

“The new rules require websites to get permission from visitors before placing any cookies on their computer. Permission must be informed and overt, which means you have to ask visitors outright if you can put cookies on their computer, and explain clearly what the cookies are used for. You can’t bury the information in your website’s terms and conditions and leave it at that. The only exceptions to this are cookies deemed essential to providing functions visitors have asked for. But you can’t rely on this to cover many of your cookies. The ICO guidance on the law says that “this exemption is a narrow one”. It’s certainly not likely to cover cookies for analytics purposes, which is one of the most common uses of cookies – particularly for smaller websites.”

What to do about it

If you’ve not done anything yet the general consensus is you’re not alone. The ICO added an opt in feature to its website…and saw measured visitors drop, total traffic may not have dropped, just recorded traffic as people had to opt in. View the figures here. Doing nothing may not be best though, 123-reg advocates taking some sort of action.

As a minimum it recommends understanding the cookies that your website uses and putting these in an obvious place on your site, not embedded deep in your terms and conditions. Laying the foundations and figuring out how to create an opt in feature is also advocated. You can find out what cookies your website uses at Bitstorm View Cookies.

Internet privacy

Google made press around the globe recently when its new inclusive privacy law was applied across all its products and services. The age old debate as to how much information should be given about our browsing habits generally forms one of two opinions, 1) it doesn’t matter much as privacy is rare these days anyway or 2) it ignites a personal rights issue as we believe we should have control over the information we share.

Another interesting feature I recently came across was a complete browsing history facility. Only viewable by logging into Gmail, mine only extends back to March 2010 – a friend of mine however has a complete history of every Google search he’s ever typed in from 2007. Five years of searching. The two ways I see of looking at this are 1) Google is keeping your search data to use the information for its own gains, knowledge is power or 2) Google is keeping this information and making it accessible to serve a better user experience.

I personally feel that the transparency with which these results are shown indicates the search engines are not reluctant to share this information with us therefore the saving of these searches is for the genuine purpose of providing us with a positive and relevant user experience.

Conclusion

Something to keep in mind certainly, also something people seem to be waiting and seeing with. Not a webmaster myself from an SEO standpoint this blog provides more useful information:

- http://www.seoptimise.com/blog/2012/03/eu-cookie-directive-what-why-who-when-and-how.html

There is also a piece of code you can implement to comply with the law:

- http://civicuk.com/news/2012/cookie-law-how-to-comply-before-the-deadline

My recommendation would be to find out the cookies your site uses and starting to work out an opt in feature if this becomes necessary in the future. An opt out will now not be enough.

The first is from a friend of mine, a SEO super-cool, super-on-the-button dude…aptly named helpful guy. If you read down to the March 28th section on this blog you’ll see an article on Search Engine Watch you can access here.

It summarizes the buzz around the web and the reaction by those of us in the industry. The article talks of unnatural use of anchor text and attributes this as a possible contributing factor to the update. It also talks of the webmaster tools notices that have been received by many and concludes by saying (my favourite part) that like the “oh so nearly but not quite” petrol strike the UK nearly had over Easter, a panic-dumping of links might not be totally necessary!

The second article forms part of an eNewsletter to which I am subscribed and can be read here.

It gives constructive, basic advice on how to react to Google’s over-optimisation filter. Words from Matt Cutts are included and the eNewsletter again spreads the message not to panic. A few risky SEO methods such as fully automated link building solutions, automatic forum creation accounts and automated link exchange networks are explained as are safe SEO methods.

The third post gives a practical, proactive 19-step process to respond to the recent clamp down on private blog networks. Quite a techy post and you do need to be adept at Excel for this but great advice! You can read the article on Search Engine Land here.

Another favourite of mine, SEOmoz gives some more practical advice in this great post on how to check which links can harm your sites rankings. Fairly easy to follow these might put a few minds at rest! Read it on the SEOmoz site.

My thoughts on the subject are that link-building using a variety of methods has been recommended for a long time. Putting all your eggs in one basket so to speak does have its dangers which have been proved with this over-optimisation penalty.

The search engines love change and are always working to refine their services and remove spam, if your SEO strategy comprises a number of techniques and link building methods such as outreach, social media, event sponsorship, discussion, participation, article posting, niche directory submissions and guest blogging amongst others, even if some of your links do get devalued, a broad SEO strategy should ensure some level of safety for your clients sites and their reputations.

Some of these networks can provide value and still do, overall my thoughts echo those of the first two articles…don’t panic!

In summary the video covers two basic benefits of Search Engine Optimisation and Social Media in business:

1. Gaining accessibility to a wider online audience through ranking well in the search results
2. Managing your reputation and brand online – people talk!

We then talk about Q22012 and where the industry is headed. We believe this is as part of a broader marketing strategy and not as a stand alone action.

An example of a brand we’re working with is explained and how they are maximising PR efforts through SEO and Social Media to market their brand effectively online and offline.

Finally, we thank you for watching…until next time…bye!

Please leave your thoughts and criticisms as this is our first effort!

I’ve compiled ten recent major updates across the digital world that I believe demonstrate the big industry players’ affinity to think for the future as supposed to reacting to the present, something our industry seems to advocate.

1. Google+ Sending “Top Posts This Week” Emails
I received an email just last week that appears to be a fairly new update on Google+. The email informed me of the top 3 posts for me on Google+. My initial thoughts on this were that this idea blatantly came from Facebook and their notification emails, my second thought was, is this really so bad? Using email marketing to entice users to log on to a site is an established practice.

2. Pinterest Updates to Conditions 
The new “picture-platform” Pinterest recently updated their terms and conditions. Updates to T’s & C’s are something most users on the internet are no stranger too and pique public interest on a large scale. Moving with the times according to new laws and privacy issues is indeed a vital part of industry evolution for us to keep pace with.

I also read recently this item sent to me about Pinterest on March 20. The post talks about copyright issues and how according to Pin Etiquette and Pinterests own rules on the topic, it’s pretty difficult to use the site at all without infringing copyright. I guess loosely linked to this is SOPA, the Wikipedia 24 hour blackout, spinning and copying content on the web. If the act passes, what could this mean in terms of responsibility, freedom and information sharing online? The response of networks to new laws takes a protective step towards their future.

3. Algorithm Updates
The immense juggernaut that is the search engine algorithm. Reports from Google say that theirs is updated on average every 17.5 hours – that’s a lot. Although mostly minor updates, I find it staggering that they are rolled out this frequently and that the SEO industry is both a) responsive enough in order to initiate change at this frequency and b) effective at anticipating, implementing or manipulating (depending upon the colour of your hat ) these changes for business gains. Even the major updates seem to come along fairly regularly when you compare the frequency of these to say a change in law or legislation. There have been many more but since I’ve been in the industry we’ve had Caffeine, Panda and now the over optimisation penalty, I’m starting to infer that if you don’t like change, don’t get into SEO! Read the most recent Google Webmaster Blog here.

4. Bing’s Purchase of Yahoo in 2009
Expansion is another massive evolutionary step being taken constantly in the online world. Google has the predominant market share, followed by Bing here in the UK. Merges and takeovers of companies can be for; expansion, competition and gaining klout within industry resulting in massive evolutionary gains as companies inherit the talent of others.

5. Facebook Advertising
Facebook advertising…wait isn’t this copying Adwords? Or LinkedIn? Or site sponsorships? Ultimately part of evolution is awareness of the competition and lifting the ideas that work. Industry progression is likely enhanced by this uncoordinated, unintentional group effort and competition to be on top.

6. Facebook Timeline & Privacy Updates
After much media attention and press, Facebook updated its privacy settings giving users more choice over what information is available to others. Their new timeline too attracted a lot of press raising the question why do this? With reports the new look is similar to that of predecessor MySpace and with teams of designers undoubtedly behind the initiative, although “moving with times” may not always be favourable, it can be necessary in terms of evolution.

7. Google’s Privacy Update
A phenomenal response across the globe to this and a substantial amount of negativity! From Google’s point of view a way to collaborate their new privacy policy across all their products, from the publics point of view, a way to gain personal information from users without their consent. Making this an opt out policy too caused a degree of friction.

My personal take on this is that online we are vulnerable anyway and lots of our information gets shared, how this is so should perhaps be something we have more say over but in terms of the information itself, I feel this is an existing issue and one that we can’t arguably obtain the best search results without…

8. LinkedIn Company Pages and Open/Closed Groups 
LinkedIn implemented a number of developments in its platform, these include; company status updates, company follow company buttons, their events feature and open and closed groups. My feeling is that they appear to be moving towards a more interactive service. If you think professional network, you think LinkedIn. With a different specification to the other, more light hearted networks more innovation is required here but they do a great job implementing updates useful for the working professional.

9. Twitter and Facebook Interface
Both Twitter and Facebook have had front-end makeovers recently. A new interface for mobile and tablet viewing for Facebook and a subtle new look for Twitter some time before that. We may begrudge them at the time but as long as usability remains at the same level, an update to the aesthetics of the site can be a positive thing. Thinking ahead and moving with the times seems paramount for the big industry players.

10. PPC Prominence in SERPs & Search Plus Your World
Last but not least, a massive sign of where Google wants to take us and the industry. We have observed a steady increase in PPC prevalence within the SERPs over the past months or even longer, in addition to this the move towards social was potentially accelerated by Search Plus Your World, a massively significant step by Google to integrate and show Google+ results when searching online.

It appears in this industry you have to evolve to succeed, and that, despite many being calculated involves risks. Winners in digital have some seriously smart engineers behind them – lets see what happens next!

I was interested particularly in the first video about Google+ and Search Plus Your World which is embedded in this post. Interesting points to take from the video are summarized below:

When asked about how advertisers can best maximize the platform we were told that firstly, companies should create a Google+ page and use it. After creating a plus page accumulating more +1s will help this become more of an authority page within the network. Additionally some advertisers are now doing other exciting things with the tool. Susan talks of the hangouts feature almost as a Q&A forum, using the social space to answer customer queries.

Secondly the issue “so, what’s in it for Google?” was raised. The vision we are told is to move into the next generation of search. Logged in members of Google+ offer information to Google allowing it to customize and personalize search results more than ever before for each user. Another benefit to the company is the incorporation of other Google products into search results for the user which I imagine yields massive benefits.

Susan concludes that yes, Google+ is a social network but it’s also an opportunity for Google to work across its products and provide more relevant search results.

View the video and leave your thoughts.

I previously believed static company pages to be a redundant feature for smaller companies utilising them across the network. Indeed, I realise that educating followers to the caliber and size of a business, promoting special offers and products in addition to increasing the accessibility of a company provides useful and original information, however aside from attaining large numbers of followers, the pages appeared to be quite limited in their functionality.

This is why I’m excited that recently company pages have become more interactive in keeping with other platforms occupying the social space. Perhaps in correspondence with LinkedIns high rankings in the SERPs and Google’s algorithm updates promoting recent content up the rankings, LinkedIn recently introduced company status updates. As with Facebook, Google+ and Twitter for which status updates are a prominent feature this adds interest to the LinkedIn company pages. Promoting something of interest to followers keeps them in touch with the brand and seeing a companies message on their company page can prove very powerful, elevating the importance of creating the right tone of voice in all updates posted.

Last week LinkedIn brought out another new update on its developer site in what I believe to be a second smart move inspired from existing platforms. You can now insert a Follow Company button on to your website.

You can already insert a View Profile button for your LinkedIn personal profile, an application which has been extended to the company pages. Another link to a companies social following and another tool to increase followers and spread important news and messages, I anticipate this feature will be welcome across both small and large businesses.

So, what are the next steps? Are there any other features you’d like to see on LinkedIn? I personally feel a review option to review companies similar to that on Google Maps listings might be useful so companies can be assigned a rating according to employee experience.

What do you think? Please leave your thoughts below!